Google Cloud Platform Blog
How Safari Books Online uses Google BigQuery for business intelligence
Wednesday, July 31, 2013
Today’s guest post is from Daniel Peter, Senior Programmer Analyst at Safari Books Online. In this post, Daniel describes how his company uses Google BigQuery to power their dashboards and analytics.
Safari Books Online is a subscription service for individuals and organizations to access a growing library of over 30,000 technology & business books and videos. Our customers browse and search the library from web browsers and mobile devices, generating powerful usage data which we can use to improve our service and increase profitability. We wanted to quickly and easily build dashboards, improve the effectiveness of our sales teams and enable ad-hoc queries to answer specific business questions. With billions of records, we found it challenging to get the answers to our questions fast enough with our existing MySQL databases.
Looking for alternative solutions to built our dashboards and enable interactive ad-hoc querying, we played with several technologies, including Hadoop. In the end, we decided to use
Google BigQuery
.
Here’s how we pipe data into BigQuery:
Our data starts in our CDN and server logs, gets packaged up into compressed files, and runs through our ETL server before finishing in BigQuery.
Here’s one of the dashboards we build using the data:
You can see that with the help of BigQuery, we can easily categorize our books. This dashboard shows popular books by desktop and mobile, and with BigQuery, we are able to run quick queries to dive into other usage patterns as well.
BigQuery has been very valuable for our company, and we’re just scratching the surface of what is possible.
Check out
the article
for more details on how we manage our import jobs, transform our data, build our dashboards, detect abuse and improve our sales team's effectiveness.
Contributed by Daniel Peter, Senior Progammer Analyst, Safari Books Online
-Posted by Ryan Boyd, Developer Advocate
No comments :
Post a Comment
Don't Miss Next '17
Use promo code NEXT1720 to save $300 off general admission
REGISTER NOW
Free Trial
GCP Blogs
Big Data & Machine Learning
Kubernetes
GCP Japan Blog
Labels
Announcements
56
Big Data & Machine Learning
91
Compute
156
Containers & Kubernetes
36
CRE
7
Customers
90
Developer Tools & Insights
80
Events
34
Infrastructure
24
Management Tools
39
Networking
18
Open Source
105
Partners
63
Pricing
24
Security & Identity
23
Solutions
16
Stackdriver
19
Storage & Databases
111
Weekly Roundups
16
Archive
2017
Feb
Jan
2016
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2015
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2014
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2013
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2012
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2011
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2010
Dec
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2009
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2008
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Feed
Subscribe by email
Technical questions? Check us out on
Stack Overflow
.
Subscribe to
our monthly newsletter
.
Google
on
Follow @googlecloud
Follow
Follow
Follow
No comments :
Post a Comment