Google Cloud Platform Blog
Google Cloud and Autodesk enable 10x improvement in media rendering efficiency
Monday, April 18, 2016
Posted by Todd Prives, Product Manager, Google Cloud Platform
We're at
NAB
this week and are thrilled to announce new
Google Cloud Platform
partners and product updates that underscore the growing role of cloud computing
in the media and entertainment industry
.
We’re collaborating with Autodesk to launch a new cloud-optimized rendering service called
Autodesk Maya
for Cloud Platform ZYNC Render. Autodesk software has been behind the past 21 Academy Award winners for Best Visual Effects and we’re bringing this capability to Google Cloud Platform.
The combined offering captures the aim of both companies to enable individual artists and developers to focus on content, abstracting away the nuances of managing infrastructure. Small teams of artists can tap world-class infrastructure to realize the creative vision of what was once limited to much larger studios.
Here’s how it works:
Product teams at Google and Autodesk have developed a cloud-optimized version of Autodesk® Maya®, the popular tool for animation, modeling and rendering. Via a Maya plugin, 3D scenes are transferred to
Google Compute Engine
in the background, while the artist is working. Because Maya is capable of running on the artist’s workstation and also in the cloud on GCP, this allows artists to run massively parallel rendering far more efficiently than before
—
taking advantage of the scalability, performance, and
price benefits of GCP
Compared with the non-optimized version, Maya® customers see up to 10x improvement in file upload efficiency. This allows many rendering jobs to start instantaneously, cutting wait time and accelerating time to finished shot
We’re also excited to announce ZYNC Render support for Pixar’s historic
RenderMan
, with licensing fully built-in to the product. ZYNC users are now able to spin up 500 machines per account, scaling to 32,000 rendering cores, with new support for 64-core machines
—
making short work of ambitious rendering jobs.
In addition to our collaboration with Autodesk, we've made some big strides in our offerings for the media and entertainment industry. Here are some recent updates:
Cloud Vision API graduates to General Availability
The goal of
Cloud Vision API
is to provide vision capability to your applications in the same way that
Google Photos
does. It's a powerful tool for media and entertainment companies enabling you to classify images and analyze emotional facial attributes. To further improve our customer experience, Cloud Vision API is going into general availability today with new features:
Logo Detection expanded to cover millions of logos
Updated OCR for understanding more granular text like receipts
Cloud CDN graduates to Beta
We’re launching
Cloud CDN Beta
, allowing your media content to be pushed out to Google’s network edge and cached close to users. As always, data travels via Google’s network and reaches users who expect instantaneous access to images and live-stream video experiences. Cloud CDN is also fully integrated with Google’s
global load balancing
and enterprise-grade security to distribute media workloads anywhere they originate, so jobs never get bogged down.
Lytro chooses Cloud Platform and The Foundry
One question we see today’s top innovators ask continuously is: with massive cloud infrastructure at our fingertips, how can we make a major leap forward in the way things are done today?
Lytro
is one example. Its technology seems to defy the traditional physics of photography, capturing massive volumes of visual data with such fidelity that infinite creative choices abound: unprecedented control over focus, perspective, aperture and shutter angle, all in post-production. Lytro selected GCP and
The Foundry
to help power their amazing invention. Learn more by
watching their video
.
For more on what's possible with cloud-enabled media, visit
cloud.google.com/solutions/media
and
zyncrender.com
, or contact us to discuss how cloud can enable your creative workflows.
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